The history of Guinness, one of the world’s most famous brands, reveals the noble heights and crushing descents of a great family and an innovative business.
It began in Ireland in the late 1700’s. The water in Ireland, indeed throughout Europe, was famously undrinkable, and the gin and whiskey that took its place was devastating civil society. It was a disease ridden, starvation plagued, alcoholic age, and Christians like Arthur Guinness—as well as monks and even evangelical churches—brewed beer to offer a healthier alternative to the poisonous waters and liquors of the times. This is where the Guinness tale began. Now, 246 years and 150 countries later, Guinness is a global brand, one of the most consumed beverages in the world. The tale that unfolds during those two and a half centuries has power to thrill audiences today: the generational drama, business adventure, industrial and social reforms, deep-felt faith, and the beer itself.
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